Blog
Notes from doing the work.
Tool reviews, SEO and marketing for small teams, written because I needed the answer myself. No gated PDFs.
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Reviewed: The best AI visibility tools (2026 update)
There’s a new category of SaaS tool you’ve probably been pitched on recently: AI visibility tools. I know my inbox gets about 10 of these cold outreach emails every day. These platforms promise to tell you how often your brand…
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Reviewed: The Best Email Marketing Tools (2026 Update)
Updated: January 2026 Have you been tempted to switch email platforms because you feel your newsletters could be doing more? Maybe you…
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Reviewed: The Best Automated Webinar Platforms (2026 Update)
Updated: January 2026 Have you been seduced by the idea of running pre-recorded webinars to reduce your workload? Do pre-recorded webinars work?…
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Lenovo ThinkCentre Neo Ultra Gen 2 Review
I recently bought the Lenovo ThinkCentre Neo Ultra Gen 2 because I was looking for a high performance, compact mini-pc to sit…
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Review: Should you use Whop.com to promote your SaaS product?
TL;DR: Nope. But your mileage may vary. Doing a clipping campaign on Whop.com where you pay people to clip your videos and…
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Will Generative AI Kill SEO for SaaS? How Founders Can Still Get Discovered
Generative AI and Google’s AI Overviews are cutting clicks on informational keywords by 30–40%. SaaS companies are losing vanity traffic, but higher-intent…
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What are UTM tracking codes
Let’s start with a definition. A UTM tracking code is a snippet of text added to the end of a URL that…
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What are lead magnets?
Let’s start with a lead magnet definition: A lead magnet is used by a company as an incentive for the visitor to…
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How to build a mini PC
It’s always been a dream of mine to build my own computer. I don’t know why, I think it’s my inner nerd.…
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Plunging into Village Life in the Heartlands of Wayanad
It was serendipity that brought us to Wayanad, a mountainous region in the north-eastern part of Kerala. With the long weekend coming…
Rather talk it through?
Half an hour, no deck, no pitch. Bring the problem the post didn’t quite answer.