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Gathering with old friends

Saving the world with meals on wheels. You know how I sometimes have really brilliant ideas? They’re not aliens, they’re Earth…liens! Stop talking, brain thinking. Hush. You know how I sometimes have really brilliant ideas? You know when grown-ups tell you ‘everything’s going to be fine’ and you think they’re probably lying to make you… Continue reading →

Explore Things That Matters

Sorry, checking all the water in this area; there’s an escaped fish. All I’ve got to do is pass as an ordinary human being. Simple. What could possibly go wrong? They’re not aliens, they’re Earth…liens! Heh-haa! Super squeaky bum time! I’m nobody’s taxi service; I’m not gonna be there to catch you every time you… Continue reading →

5 Ways SaaS Companies Can Recover SEO Traffic by Shifting From Broad Information to High-Intent Keywords

If you’re running a SaaS business, chances are your SEO playbook has been built on broad informational keywords: “what is [category],” “how to improve [problem],” “best [X] tools.” That worked when Google was handing out traffic like free beer at a startup party. Now? Google’s AI Overviews are eating those clicks alive. CTR drops by… Continue reading →