Let’s start with a definition. A UTM tracking code is a snippet of text added to the end of a URL that helps track the performance of campaigns using Google Analytics. They can be used to differentiate how different channels, content and creatives in the same campaign are performing. Anyone can create and use a… Continue reading
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What are lead magnets?
Let’s start with a lead magnet definition: A lead magnet is used by a company as an incentive for the visitor to hand over their email address. In B2B marketing a lead magnet is often in the form of a downloadable PDF. Other types of lead magnets could be discount codes when a visitor signs… Continue reading
How to build a mini PC
It’s always been a dream of mine to build my own computer. I don’t know why, I think it’s my inner nerd. I was always the kid that made huge Lego spaceships. Maybe I have an urge to make things. Why I decided to build a mini PC When I returned to the UK after… Continue reading
Plunging into Village Life in the Heartlands of Wayanad
It was serendipity that brought us to Wayanad, a mountainous region in the north-eastern part of Kerala. With the long weekend coming up in the early part of October 2017, we wracked our brains for something to do. It never occurred to us that we should go and stay on a working farm until an… Continue reading
8 Words From India We Should Add to the English Language
Over the course of the last nine years in India, I’m somewhat ashamed to say that I can barely speak any of the local languages. To anyone that asks, I quickly point out that in Chennai at least, almost everyone speaks English to varying degrees of proficiency. In my office, amongst the marketing, sales and… Continue reading
50 (ish) Things I Learned After Demonetisation
It’s been 50 days since Indian Prime Minister Narendra Modi appeared on TV and gave the nation a collective heart attack. Demonetisation took out 86% of the cash value from circulation. Imagine that. All the money you had at home turned into worthless paper until you went to a bank and deposited it all, declaring… Continue reading
How JFK Airport Saved My Christmas
“Honey,” I said, in what I hoped was my best loving husband voice, “something happened in New York that I need to tell you about. You are going to find out sooner or later so it’s best if you heard it from me.” It was perhaps also my guilty voice. My wife’s face, which up… Continue reading
Chennai Expat Guide Launched!
I’m absolutely thrilled to announce that the Chennai Expat Guide book has been launched! The book is the only guide that expats moving to Chennai need to adjust to life in the city. Based on my own eight years of experience living in the city and filled with the funny stories and anecdotes of over… Continue reading
A Most Distinguished Guest
I’m told by my team mates that there are plenty of advantages of being a foreigner in India. For example, they claim that whenever we go out for dinner together, they get better service in restaurants. Now that’s not for me to comment on because I’ve got nothing to compare it against. I’m friendly to… Continue reading
The Uluru Outback Adventure
If someone said to you why not spend nearly a thousand pounds to fly four hours into the middle of a desert to look at a rock, you might politely enquire what medication that person is currently taking. Incidentally, that’s exactly the reaction I got from my wife when I suggested we forgo a trip… Continue reading