Saving the world with meals on wheels. You know how I sometimes have really brilliant ideas? They’re not aliens, they’re Earth…liens! Stop talking, brain thinking. Hush. You know how I sometimes have really brilliant ideas? You know when grown-ups tell you ‘everything’s going to be fine’ and you think they’re probably lying to make you… Continue reading
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Explore Things That Matters
Sorry, checking all the water in this area; there’s an escaped fish. All I’ve got to do is pass as an ordinary human being. Simple. What could possibly go wrong? They’re not aliens, they’re Earth…liens! Heh-haa! Super squeaky bum time! I’m nobody’s taxi service; I’m not gonna be there to catch you every time you… Continue reading
Reviewed: The Best Email Marketing Tools (2026 Update)
Updated: January 2026 Have you been tempted to switch email platforms because you feel your newsletters could be doing more? Maybe you want to automate onboarding emails. Maybe you want to nurture leads or re-engage past users. Or maybe you’re tired of the “spray and pray” approach and need something that actually ties into your… Continue reading
Reivewed: The Best Automated Webinar Platforms (2026 Update)
Updated: January 2026 Have you been seduced by the idea of running pre-recorded webinars to reduce your workload? Do pre-recorded webinars work? Yes, pre-recorded webinars work. Here’s my experience with them. At StreamAlive we’ve been using eWebinar to run on-demand webinars that are advertised to our website visitors. Although the numbers are not out of… Continue reading
Lenovo ThinkCentre Neo Ultra Gen 2 Review
I recently bought the Lenovo ThinkCentre Neo Ultra Gen 2 because I was looking for a high performance, compact mini-pc to sit on my desk. Originally I was looking at the mini PCs from Beelink or GMKtec, particularly the ones with the Ryzen 9 AI Max 395+ processors, but once you bump them up to… Continue reading
Review: Should you use Whop.com to promote your SaaS product?
TL;DR: Nope. But your mileage may vary. Doing a clipping campaign on Whop.com where you pay people to clip your videos and post it on their social media sounds alluring, it sounds new, it sounds oh so very Gen-Z. But it’s also the metaphorical equivalent of gouging your eyes out with a cold, rusty spoon…. Continue reading
Will Generative AI Kill SEO for SaaS? How Founders Can Still Get Discovered
Generative AI and Google’s AI Overviews are cutting clicks on informational keywords by 30–40%. SaaS companies are losing vanity traffic, but higher-intent visitors are still converting. SEO isn’t dead. The play now is to focus on brand search, structured answers, multi-format content, and new channels like AI assistants and marketplaces. The gut punch nobody asked… Continue reading
What are UTM tracking codes
Let’s start with a definition. A UTM tracking code is a snippet of text added to the end of a URL that helps track the performance of campaigns using Google Analytics. They can be used to differentiate how different channels, content and creatives in the same campaign are performing. Anyone can create and use a… Continue reading
What are lead magnets?
Let’s start with a lead magnet definition: A lead magnet is used by a company as an incentive for the visitor to hand over their email address. In B2B marketing a lead magnet is often in the form of a downloadable PDF. Other types of lead magnets could be discount codes when a visitor signs… Continue reading
How to build a mini PC
It’s always been a dream of mine to build my own computer. I don’t know why, I think it’s my inner nerd. I was always the kid that made huge Lego spaceships. Maybe I have an urge to make things. Why I decided to build a mini PC When I returned to the UK after… Continue reading
Plunging into Village Life in the Heartlands of Wayanad
It was serendipity that brought us to Wayanad, a mountainous region in the north-eastern part of Kerala. With the long weekend coming up in the early part of October 2017, we wracked our brains for something to do. It never occurred to us that we should go and stay on a working farm until an… Continue reading
8 Words From India We Should Add to the English Language
Over the course of the last nine years in India, I’m somewhat ashamed to say that I can barely speak any of the local languages. To anyone that asks, I quickly point out that in Chennai at least, almost everyone speaks English to varying degrees of proficiency. In my office, amongst the marketing, sales and… Continue reading