Blog

Gathering with old friends

Saving the world with meals on wheels. You know how I sometimes have really brilliant ideas? They’re not aliens, they’re Earth…liens! Stop talking, brain thinking. Hush. You know how I sometimes have really brilliant ideas? You know when grown-ups tell you ‘everything’s going to be fine’ and you think they’re probably lying to make you… Continue reading

Explore Things That Matters

Sorry, checking all the water in this area; there’s an escaped fish. All I’ve got to do is pass as an ordinary human being. Simple. What could possibly go wrong? They’re not aliens, they’re Earth…liens! Heh-haa! Super squeaky bum time! I’m nobody’s taxi service; I’m not gonna be there to catch you every time you… Continue reading

Will Generative AI Kill SEO for SaaS? How Founders Can Still Get Discovered

Generative AI and Google’s AI Overviews are cutting clicks on informational keywords by 30–40%. SaaS companies are losing vanity traffic, but higher-intent visitors are still converting. SEO isn’t dead. The play now is to focus on brand search, structured answers, multi-format content, and new channels like AI assistants and marketplaces. The gut punch nobody asked… Continue reading

What are UTM tracking codes

Let’s start with a definition. A UTM tracking code is a snippet of text added to the end of a URL that helps track the performance of campaigns using Google Analytics. They can be used to differentiate how different channels, content and creatives in the same campaign are performing. Anyone can create and use a… Continue reading

What are lead magnets?

Let’s start with a lead magnet definition: A lead magnet is used by a company as an incentive for the visitor to hand over their email address. In B2B marketing a lead magnet is often in the form of a downloadable PDF. Other types of lead magnets could be discount codes when a visitor signs… Continue reading

Chennai Expat Guide Launched!

I’m absolutely thrilled to announce that the Chennai Expat Guide book has been launched! The book is the only guide that expats moving to Chennai need to adjust to life in the city. Based on my own eight years of experience living in the city and filled with the funny stories and anecdotes of over… Continue reading

A Most Distinguished Guest

I’m told by my team mates that there are plenty of advantages of being a foreigner in India. For example, they claim that whenever we go out for dinner together, they get better service in restaurants. Now that’s not for me to comment on because I’ve got nothing to compare it against. I’m friendly to… Continue reading