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Gathering with old friends

Saving the world with meals on wheels. You know how I sometimes have really brilliant ideas? They’re not aliens, they’re Earth…liens! Stop talking, brain thinking. Hush. You know how I sometimes have really brilliant ideas? You know when grown-ups tell you ‘everything’s going to be fine’ and you think they’re probably lying to make you… Continue reading

Explore Things That Matters

Sorry, checking all the water in this area; there’s an escaped fish. All I’ve got to do is pass as an ordinary human being. Simple. What could possibly go wrong? They’re not aliens, they’re Earth…liens! Heh-haa! Super squeaky bum time! I’m nobody’s taxi service; I’m not gonna be there to catch you every time you… Continue reading

5 Ways SaaS Companies Can Recover SEO Traffic by Shifting From Broad Information to High-Intent Keywords

If you’re running a SaaS business, chances are your SEO playbook has been built on broad informational keywords: “what is [category],” “how to improve [problem],” “best [X] tools.” That worked when Google was handing out traffic like free beer at a startup party. Now? Google’s AI Overviews are eating those clicks alive. CTR drops by… Continue reading