Let’s start with a definition. A UTM tracking code is a snippet of text added to the end of a URL that helps track the performance of campaigns using Google Analytics. They can be used to differentiate how different channels, content and creatives in the same campaign are performing. Anyone can create and use a
Let’s start with a lead magnet definition: A lead magnet is used by a company as an incentive for the visitor to hand over their email address. In B2B marketing a lead magnet is often in the form of a downloadable PDF. Other types of lead magnets could be discount codes when a visitor signs
It’s always been a dream of mine to build my own computer. I don’t know why, I think it’s my inner nerd. I was always the kid that made huge Lego spaceships. Maybe I have an urge to make things. Why I decided to build a mini PC When I returned to the UK after
It was serendipity that brought us to Wayanad, a mountainous region in the north-eastern part of Kerala. With the long weekend coming up in the early part of October 2017, we wracked our brains for something to do. It never occurred to us that we should go and stay on a working farm until an
Over the course of the last nine years in India, I’m somewhat ashamed to say that I can barely speak any of the local languages. To anyone that asks, I quickly point out that in Chennai at least, almost everyone speaks English to varying degrees of proficiency. In my office, amongst the marketing, sales and
It’s been 50 days since Indian Prime Minister Narendra Modi appeared on TV and gave the nation a collective heart attack. Demonetisation took out 86% of the cash value from circulation. Imagine that. All the money you had at home turned into worthless paper until you went to a bank and deposited it all, declaring
Copyright 2020 Peter Claridge