B2B Marketing Director.
Spent a decade living in India.
Wrote a book.
Always curious.

Latest from the blog

what is a lead magnet
Marketing
Peter

What are lead magnets?

Let’s start with a lead magnet definition: A lead magnet is used by a company as an incentive for the visitor to hand over their email address. In B2B marketing a lead magnet is often in the form of a downloadable PDF. Other types of lead magnets could be discount codes when a visitor signs

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how to build a mini pc
Geek
Peter

How to build a mini PC

It’s always been a dream of mine to build my own computer. I don’t know why, I think it’s my inner nerd. I was always the kid that made huge Lego spaceships. Maybe I have an urge to make things. Why I decided to build a mini PC When I returned to the UK after

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Travel
Peter

Plunging into Village Life in the Heartlands of Wayanad

It was serendipity that brought us to Wayanad, a mountainous region in the north-eastern part of Kerala. With the long weekend coming up in the early part of October 2017, we wracked our brains for something to do. It never occurred to us that we should go and stay on a working farm until an

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India
Peter

8 Words From India We Should Add to the English Language

Over the course of the last nine years in India, I’m somewhat ashamed to say that I can barely speak any of the local languages. To anyone that asks, I quickly point out that in Chennai at least, almost everyone speaks English to varying degrees of proficiency. In my office, amongst the marketing, sales and

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India
Peter

50 (ish) Things I Learned After Demonetisation

It’s been 50 days since Indian Prime Minister Narendra Modi appeared on TV and gave the nation a collective heart attack. Demonetisation took out 86% of the cash value from circulation. Imagine that. All the money you had at home turned into worthless paper until you went to a bank and deposited it all, declaring

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Travel
Peter

How JFK Airport Saved My Christmas

“Honey,” I said, in what I hoped was my best loving husband voice, “something happened in New York that I need to tell you about. You are going to find out sooner or later so it’s best if you heard it from me.” It was perhaps also my guilty voice. My wife’s face, which up

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