Blog
Marketing
-
5 Ways SaaS Companies Can Recover SEO Traffic by Shifting From Broad Information to High-Intent Keywords
If you’re running a SaaS business, chances are your SEO playbook has been built on broad informational keywords: “what is [category],” “how…
-
How to Find Product-Market Fit for B2B SaaS with 14 Examples
This is a very in-depth article with 14 examples of B2B SaaS companies that found, or failed to find, product market fit.…
-
Review: Should you use Whop.com to promote your SaaS product?
TL;DR: Nope. But your mileage may vary. Doing a clipping campaign on Whop.com where you pay people to clip your videos and…
-
Will Generative AI Kill SEO for SaaS? How Founders Can Still Get Discovered
Generative AI and Google’s AI Overviews are cutting clicks on informational keywords by 30–40%. SaaS companies are losing vanity traffic, but higher-intent…
-
What are UTM tracking codes
Let’s start with a definition. A UTM tracking code is a snippet of text added to the end of a URL that…
-
What are lead magnets?
Let’s start with a lead magnet definition: A lead magnet is used by a company as an incentive for the visitor to…
-
RIP Pagerank – No More Pagerank Updates?
Pagerank. It’s a little green bar that can mean the difference between your site earning thousands of pounds a month and nothing.…
-
Top 5 On-Page Optimization Tips
When most people think of search engine optimization (well ok, only those that are actually nerdy enough to know what it is…
-
Are You Making These Top 5 SEO Mistakes?
To the average internet user the acronym SEO is just yet another bit of gobbledegook internet jargon tossed around by web geeks…
Rather talk it through?
Half an hour, no deck, no pitch. Bring the problem the post didn’t quite answer.