About
Twenty years of doing the digital job, before it had this name.
I’m a fractional head of digital: websites, marketing and technology, run by one person who’s hands-on enough to build the thing and strategic enough to know why it should exist.
I’m as comfortable fixing a broken DNS record as I am shaping a marketing plan, which turns out to be rarer than it should be.
Connect with me
How I got here
Early years
RAF scholarship, then aerospace engineering
A flying scholarship from the RAF very nearly turned into a career in the cockpit. It turned into an aerospace engineering degree instead, and that’s where the habit of taking systems apart and figuring out why they work started.
Late 90s
First website, first dollar online
Built my first website before most businesses had one, and never really stopped. Twenty-plus years later the tools have changed several times over, but the underlying job (get found, get chosen, keep working) hasn’t.
Ten years
Living and working in India
A decade based in India, working across markets very different from London, and learning how much of “best practice” is actually just local habit.
Since
In-house marketing leadership, B2B SaaS
Full-time marketing roles at growing B2B SaaS companies, including leading marketing at StreamAlive, where the work spanned SEO, paid, product marketing and the analytics to prove any of it mattered.
Now
Fractional head of digital
Twenty years across websites, marketing and technology, now split across a small number of businesses a few days a month each: currently B3 Designers, Posh Cockney and Savvy IQ.
The tools I actually use.
Mostly the boring, well-supported option, so whoever comes after me can pick it up.
Why fractional, and not an agency or a full-time hire
An agency hands you a different account manager every year and bills for the meetings. A full-time hire is a good option once you can justify one salary for a job that’s really four. Fractional sits in between: one person, senior enough to be trusted with the whole picture, cheap enough to make sense at your size.
It only works if that person can actually do the work, not just manage people who do. That’s the bet I’m asking you to make.
Half an hour, and you’ll know if I’m useful.
No deck, no pitch. Just a conversation about what’s not working.