Not sure if it’s been widely reported back in England but it’s making the national news here in India. Apparently someone from the Indian Directorate of Visual Publicity decided to use John Terry’s image as part of a health warning on the packet of cigarettes here. Obviously this wasn’t authorized and Terry has taken legal action against ITC, the manufacturers of the cigarettes. Judging by the comments in the link below it seems many people in India don’t understand what the fuss is about.
From my own experience I have found there to be a certain copy and paste culture in India where people will copy the content from a website and pass it off as their own not realizing the legal or ethical problems with it. A case in point is that I do all the writing for my company website and marketing literature and I’ve lost count how many other Indian IT companies here have simply copied and pasted my content, in some cases forgetting to even remove the company name! An SEO candidate came for an interview once and was very proud of the book he had “written” on SEO and used it to show off his skills. A quick search on Google showed that it was a PDF anyone could download for free. I know copying and pasting happens everywhere but the feeling I get is that it’s more endemic here because there are no implications should you be found out.
In the case of John Terry, I’m sure the designer simply did a Google images search, found this image from the Internet and didn’t see any problem with using it – after all, it is slightly blurred, right?! I’m actually kinda curious as to why they used this image instead of an Indian man, it’s not like John Terry is particularly famous here – although he is now!
