Senior marketing expertise, part-time flexibility
Hiring senior marketing talent is expensive, slow, and risky. A full-time CMO or Head of Marketing can cost £100k+ per year — and many early-stage or scaling companies don’t yet need someone five days a week.
That’s where Fractional Marketing Leadership comes in.
I’m a UK-based marketing director with 20 years of SaaS experience. Based near London, I work with startups and scale-ups across the UK and internationally, offering fractional support as a CMO, Product Marketer, or Growth Marketer.
Most of my work is delivered remotely, but I can commute into London for workshops, strategy sessions, or investor briefings whenever needed.
What Is Fractional Marketing?
Fractional marketing means you get senior-level expertise on a flexible basis — typically 1–2 days a week, or for the duration of a project or launch. You avoid the overhead of a permanent hire but still get leadership, strategy, and execution where you need it most.
I offer three main service models:
Fractional Roles Available
Fractional CMO
Focus: Strategic leadership & oversight.
Best for: Seed–Series B companies that need senior ownership of GTM, demand generation, and team direction.
Learn more about Fractional CMO services »
Fractional Product Marketer
Focus: Messaging, launches, and sales enablement.
Best for: Companies launching new products or features, or sharpening story and positioning against competitors.
Learn more about Fractional Product Marketing »
Fractional Growth Marketer
Focus: Channels, funnels, experimentation.
Best for: Startups testing acquisition strategies or fixing leaks in their funnel and onboarding.
Learn more about Fractional Growth Marketing »
Comparison: Which Do You Need?
| Role | Focus | Best For | Typical Scope | Pricing (UK/London) |
|---|---|---|---|---|
| Fractional CMO | Strategic leadership & oversight | Seed–Series B companies needing senior ownership of GTM & marketing team | ICP, positioning, GTM strategy, demand gen plan, budget & reporting | £2,500–£4,000/mo (1–2 days/week) or £800/day |
| Fractional Product Marketer | Messaging, launches, sales enablement | Startups/scale-ups launching features or sharpening story | Messaging frameworks, GTM launches, competitor intel, sales decks, battlecards | £2,000–£3,500/mo or £3,500–£6,000/project |
| Fractional Growth Marketer | Channels, funnels, experimentation | Startups testing acquisition or fixing funnel leaks | Channel testing, funnel audits, onboarding optimisation, campaign design, reporting | £2,500–£4,000/mo or £2,000–£3,500 project |
Why Work With Me
I’ve:
- Built and led marketing teams in SaaS startups and global software companies.
- Scaled signups from zero to 17,000+ using SEO, marketplaces, and programmatic content.
- Managed marketing budgets ranging from £80k to £600k.
- Reported directly to CEOs, CFOs, and investors, balancing strategy with hands-on execution.
Next Steps
If you’re looking for Fractional Marketing Leadership in London or anywhere in the UK, let’s talk.