Fractional Product Marketer in London & Across the UK

Fractional Product Marketer in London & Across the UK

Clear messaging, successful launches, stronger sales enablement

If you’re looking for a Fractional Product Marketer in London or the UK, I provide flexible, senior-level product marketing support for B2B SaaS and technology companies. Whether you’re preparing for a product launch, refining your positioning, or enabling your sales team with the right materials, I bring 20 years of experience in SaaS marketing to help you cut through the noise.

Based near London, I work with companies across the UK and beyond. Most of my work is delivered remotely, but I can easily commute into London for strategy sessions, workshops, or launch briefings whenever required.

Why Choose a Fractional Product Marketer?

Product marketing is often one of the most under-resourced functions in growing SaaS companies. Founders know the product inside out, but:

  • Messaging is unclear or too technical.
  • Launches are rushed and fail to create demand.
  • Sales teams don’t have the battlecards, decks, or case studies they need.

Hiring a full-time product marketer can cost £70,000+ per year (and that’s before you add national insurance, pension, and other benefits), and many companies don’t have the workload (or budget) to justify it. A fractional product marketer gives you the expertise when you need it, without the overhead.

What I Do

  • Messaging & Positioning
    Sharpen your story so customers, investors, and prospects understand the value immediately.
  • Competitive Intelligence
    Research your competitive landscape and build practical positioning tools your sales team can use.
  • Go-to-Market Support
    Plan product and feature launches with the right mix of campaigns, collateral, and channels.
  • Sales Enablement
    Create decks, one-pagers, battlecards, and case studies that shorten the sales cycle.
  • Customer Insights
    Capture and distill customer feedback into actionable input for product and sales.

How It Works

  • Flexible engagement: typically 1-2 days/week, scaling up around launches.
  • Transparent pricing: flat monthly fee; no agency retainers.
  • Location: UK-based, within easy reach of London. Remote day-to-day; available on-site for key milestones.
  • Scope clarity: I handle strategy, messaging, and enablement — executional design, long-form writing, or video are usually handled by your existing team or partners.

Pricing

  • Fractional Retainer: £2,000–£3,500/month (1-2 days/week, flexible hours).
  • Launch Project: £3,500–£6,000 depending on scope.
  • Day Rate: £600/day (on-site or remote).
  • Advisory Calls: £100/hour (Zoom).

Who I Work With

  • SaaS startups preparing for their first real product or feature launch.
  • Scale-ups who need to sharpen messaging against stronger competitors.
  • Sales-led companies who lack effective enablement materials.
  • Founders who want to take product marketing off their plate and put it in experienced hands.

Why Work With Me

I’ve:

  • Launched SaaS products into highly competitive categories.
  • Helped sales teams at global software companies win deals with clear positioning and enablement.
  • Built messaging frameworks, competitive analysis decks, and GTM playbooks that boards and investors recognise.

Next Steps

If you need a Fractional Product Marketer in London or across the UK who can clarify your story and drive successful launches, let’s talk.