Fractional Growth Marketer in London & Across the UK
Channel testing, funnel optimisation, scalable growth systems
If you’re looking for a Fractional Growth Marketer in London or the UK, I help early-stage and scaling SaaS companies find repeatable growth engines. From testing acquisition channels to optimising funnels and building demand gen systems, I provide flexible support to drive measurable traction without the cost of a full-time growth hire.
Based near London, I work with companies across the UK and internationally. I deliver most work remotely, but I can commute into London for workshops, sprint planning, or growth reviews whenever required.
Why Choose a Fractional Growth Marketer?
Founders often try to do growth themselves, but quickly hit a wall:
- Paid campaigns waste money without proper structure.
- Funnels leak signups because of poor onboarding or nurture.
- No clear system for testing and scaling channels.
Hiring a full-time Head of Growth can cost £80,000+ per year. A fractional growth marketer gives you the experimentation and data-driven execution you need — part-time, flexible, and focused on results.
What I Do
- Acquisition Channel Testing
Identify and test paid, organic, marketplace, and referral channels to see what works for your ICP. - Funnel Optimisation
Audit sign-up flows, onboarding, and nurture sequences to reduce drop-offs and boost activation. - Demand Generation Campaigns
Design and run targeted campaigns across SEO, email, and paid media. - Growth Analytics & Reporting
Set up dashboards to measure acquisition, activation, retention, and conversion. - Experimentation Frameworks
Build a culture of structured testing (A/B, landing pages, creative) so growth compounds over time.
How It Works
- Flexible engagement: typically 1–2 days/week.
- Transparent pricing: flat monthly fee or project-based scope.
- Location: UK-based, within easy reach of London. Remote delivery with on-site availability.
- Outcome-driven: I focus on quick wins while building sustainable growth systems.
Pricing
- Fractional Retainer: £2,500–£4,000/month (1–2 days/week).
- Funnel Audit Project: £2,000–£3,500 (setup + recommendations).
- Day Rate: £600/day (on-site or remote).
- Advisory Calls: £100/hour (Zoom).
Who I Work With
- SaaS startups searching for their first repeatable acquisition channel.
- Scale-ups needing a growth audit to stop leaks in funnel and onboarding.
- Teams without dedicated growth leadership but with budget to scale.
Why Work With Me
I’ve:
- Scaled SaaS signups from zero to 17,000+ using SEO, app marketplaces, and PLG tactics.
- Designed funnels that improved conversion from free signups to paid plans.
- Built reporting systems that tracked CAC, CLTV, and pipeline velocity for leadership teams.
Next Steps
If you need a Fractional Growth Marketer in London or across the UK who can test channels, fix funnels, and build growth systems, let’s talk.
Comparison: Fractional CMO vs Product Marketer vs Growth Marketer
| Role | Focus | Best For | Typical Scope | Pricing (UK/London) |
|---|---|---|---|---|
| Fractional CMO | Strategic leadership & oversight | Seed–Series B companies needing senior ownership of GTM & marketing team | ICP, positioning, GTM strategy, demand gen plan, budget & reporting | £2,500–£4,000/mo (1–2 days/week) or £800/day |
| Fractional Product Marketer | Messaging, launches, sales enablement | Startups/scale-ups launching features or sharpening story | Messaging frameworks, GTM launches, competitor intel, sales decks, battlecards | £2,000–£3,500/mo or £3,500–£6,000/project |
| Fractional Growth Marketer | Channels, funnels, experimentation | Startups testing acquisition or fixing funnel leaks | Channel testing, funnel audits, onboarding optimisation, campaign design, reporting | £2,500–£4,000/mo or £2,000–£3,500 project |