Blog
Notes from doing the work.
Tool reviews, SEO and marketing for small teams, written because I needed the answer myself. No gated PDFs.
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Reviewed: The best AI visibility tools (2026 update)
There’s a new category of SaaS tool you’ve probably been pitched on recently: AI visibility tools. I know my inbox gets about 10 of these cold outreach emails every day. These platforms promise to tell you how often your brand…
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Creative Packaging From Indigo
Indigo is a budget airline that operates in India in much the same vein as EasyJet or BMIBaby. The budget airline sector…
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The Plastic Road Campaign
During the monsoon season, which comes at different times of the year depending on where you are in India, the deluge of…
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Technology Fail
It’s strange how we don’t notice technology until it fails us. In India we have to put up with daily power cuts…
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America 2.0
Read this interesting article from the New York Times today, it seems to make a lot of sense. India appears to be…
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Extreme Danger – Useful to Know
Bit of a science lesson for you today, chaps. Chennai is a coastal city in the tropics which means that most of…
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Everything and Nothing Changes
Every time I’ve gone through Chennai airport I’m always amazed at how much it is changing and how fast it’s changing. When…
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Getting The Grammar Right
My New Year’s resolution called for me to improve my grammar over the course of the year and to take a little…
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Chimps Have Better Recall Than Humans?
Just watched the video in the link below where a chimpanzee can see a series of numbers flashed on to a computer…
Rather talk it through?
Half an hour, no deck, no pitch. Bring the problem the post didn’t quite answer.