Blog
Notes from doing the work.
Tool reviews, SEO and marketing for small teams, written because I needed the answer myself. No gated PDFs.
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Reviewed: The best AI visibility tools (2026 update)
There’s a new category of SaaS tool you’ve probably been pitched on recently: AI visibility tools. I know my inbox gets about 10 of these cold outreach emails every day. These platforms promise to tell you how often your brand…
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8 Words From India We Should Add to the English Language
Over the course of the last nine years in India, I’m somewhat ashamed to say that I can barely speak any of…
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50 (ish) Things I Learned After Demonetisation
It’s been 50 days since Indian Prime Minister Narendra Modi appeared on TV and gave the nation a collective heart attack. Demonetisation…
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How JFK Airport Saved My Christmas
“Honey,” I said, in what I hoped was my best loving husband voice, “something happened in New York that I need to…
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A Most Distinguished Guest
I’m told by my team mates that there are plenty of advantages of being a foreigner in India. For example, they claim…
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The Uluru Outback Adventure
If someone said to you why not spend nearly a thousand pounds to fly four hours into the middle of a desert…
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Chennai Rising – What Happened After the Floods
It’s been a couple of weeks since my blog post on what happened before, during and immediately after the Chennai rains. What…
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Where does one go for Christmas in India?
Listen up Internet. Can you help my wife and I? We want to go somewhere for Christmas but we just don’t know…
Rather talk it through?
Half an hour, no deck, no pitch. Bring the problem the post didn’t quite answer.