Blog
Notes from doing the work.
Tool reviews, SEO and marketing for small teams, written because I needed the answer myself. No gated PDFs.
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Reviewed: The best AI visibility tools (2026 update)
There’s a new category of SaaS tool you’ve probably been pitched on recently: AI visibility tools. I know my inbox gets about 10 of these cold outreach emails every day. These platforms promise to tell you how often your brand…
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A Lizard’s Tale
Around midnight last night (my resolution to sleep earlier not going so well actually) I was about to call it a night…
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How Did John Terry End Up On A Packet Of Cigarettes?
Not sure if it’s been widely reported back in England but it’s making the national news here in India. Apparently someone from…
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A Very Chennai Christmas
This was the third year I celebrated Christmas in Chennai and it’s definitely getting more Christmasy with each year. I know a…
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Christmas Carols Like You’ve Never Heard Them Before
This is a video that will be understood by geeks and confuse the hell out of most regular folk. So the musical…
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The 1000KM Wedding – Part 2
This is Part 2 of the 1000KM wedding, if you haven’t read Part One of this scintillating story then I suggest you…
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The 1000KM Wedding – Part 1
“Hey Pete, are you coming to Sathish’s wedding?”. Asking if you are going to someone’s wedding is a daily occurance in India…
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The Fastest Foreigner In Chennai
For the last 12 months I’ve been beating up my body on a near daily basis at the local gym and the…
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Flash Mob Comes To Mumbai
For those of you who are stuck in the 1970’s and your idea of a mob is a gang of youths rampaging…
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Cow Theory
I was forwarded this wonderful (stereotyped!) analogy of the world’s cultures yesterday so thought I’d share it here for everyone. Yes, it’s…
Rather talk it through?
Half an hour, no deck, no pitch. Bring the problem the post didn’t quite answer.