Blog

/

,

No Photoshop, Just Pollution

This was the sunset over Chennai on Sunday evening, taken from my balcony. There was no post-production work done on this photo, it was just snapped with a simple compact digital camera. According to scientists, the reds, oranges and purples are caused by light being scattered by particles in the upper atmosphere, the more particles…

This was the sunset over Chennai on Sunday evening, taken from my balcony. There was no post-production work done on this photo, it was just snapped with a simple compact digital camera. According to scientists, the reds, oranges and purples are caused by light being scattered by particles in the upper atmosphere, the more particles the more it gets scattered and the ‘blue’ lightwave is lost, leaving the reds and oranges. If there is a lot of pollution like aerosols and all the other crap that us humans produce we’re rewarded with some pretty spectacular sunsets. I’m willing to hear a more accurate and scientific answer though, (Tom, I’m looking at you here!).

Peter Claridge

Peter Claridge

Fractional head of digital in London. Twenty years across websites, marketing and technology, most recently leading marketing at B2B SaaS companies.

Keep reading

All posts →

Rather talk it through?

Half an hour, no deck, no pitch. Bring the problem the post didn’t quite answer.