Fractional CMO Services in London & Across the UK

Senior marketing leadership, without the full-time cost

If you’re searching for a Fractional CMO in London or anywhere in the UK, you’ve come to the right place. I provide flexible, senior-level marketing leadership for B2B SaaS and technology companies that need traction and growth but aren’t ready to commit to a six-figure, full-time CMO.

Based near London, I work with companies across the UK and beyond. Most of my work is delivered remotely, but I can easily commute into London for on-site strategy sessions, board meetings, or team workshops whenever needed.

Why Choose a Fractional CMO in London?

London and the wider UK tech ecosystem is packed with early-stage startups and scaling SaaS companies. Many have raised seed or Series A funding, built strong products, and landed their first customers — but still lack senior marketing leadership.

Hiring a full-time CMO can cost £120,000+ per year. (£150,000+ with national insurance, pension, and other benefits). With a fractional engagement, you get the same strategic direction and experience at a fraction of the cost, with the flexibility to scale hours up or down as your business grows.

What I Do

  • Go-to-Market Strategy
    Define your ICP, sharpen your positioning, and identify the right mix of channels (SEO, product-led growth, account-based marketing, app marketplaces, paid campaigns).
  • Demand Generation
    Build repeatable systems that create qualified leads, signups, and pipeline, not just clicks and impressions.
  • Messaging & Positioning
    Clarify your story so investors, prospects, and customers instantly understand why you exist and why it matters.
  • Marketing Operations & Tech Stack
    Set up and optimise tools like HubSpot, Customer.io, Salesforce, and Google Analytics so you can measure what works and cut wasted spend.
  • Team & Budget Leadership
    Manage in-house marketers, agencies, and contractors. Align spend to growth goals and report clearly to leadership and investors.

How It Works

  • Flexible engagement: typically 1–2 days per week.
  • Immediate impact: I focus first on quick wins while building a longer-term growth plan.
  • Transparent pricing: flat monthly fee, no bloated agency retainers.
  • Location: UK-based, within easy reach of London. I work remotely day-to-day but can be on-site for meetings and briefings whenever required.
  • No lock-in: you’re not tied into long contracts.

Who I Work With

  • Seed to Series B SaaS companies looking for traction and scale.
  • Founders without a senior marketer who need someone to own GTM and demand gen.
  • CEOs and leadership teams preparing for fundraising who need an investor-ready marketing strategy.

Why Work With Me

I’ve:

  • Built marketing teams from scratch.
  • Grown apps from zero to 17,000+ signups through SEO, marketplaces, and programmatic content.
  • Led marketing at Unmetric from Series A to acquisition in 2020.
  • Managed budgets from £80k to £600k.
  • Specialise in building marketing strategies on a budget.
  • Reported directly to CEOs, CFOs, and investors in global SaaS companies.

Pricing & Engagement Options (London & UK)

Transparent pricing so you can decide quickly. Prices exclude VAT.

Fractional CMO Retainer (recommended)

£2,500–£4,000/month for ~1–2 days/week
Best for Seed–Series B teams that need senior ownership of GTM and demand gen without hiring full-time.

What’s included

  • Marketing leadership: ICP, positioning, channel strategy (SEO, PLG, ABM, marketplaces, selective paid)
  • Quarterly plan + monthly KPI review; weekly stand-up
  • Light ops: dashboards, CRM hygiene, reporting cadence
  • Async availability via Slack/email; ad-hoc Looms for decisions
  • Travel costs within London (upto once a week)

What’s not included (available as add-ons/partners)

  • Heavy production work (design, long-form content, video)
  • Day-to-day ad buying at scale (>2 hrs/week)
  • Complex RevOps rebuilds or multi-tool migrations

Terms
Month-to-month; cancel anytime with 14 days’ notice. Invoiced at the end of each month.

Day Rate (on-site or remote)

£600/day
Use for workshops, board/investor prep, positioning sprints, campaign planning, or interim cover.

On-site travel: Standard class travel at cost; agreed in advance.

Advisory / Mentoring Calls

£100/hour (Zoom) or £300/half-day block
Targeted advice on GTM, website/funnel teardown, SEO/content strategy, or hiring/structure.
Includes written notes + next-step recommendations.

Fixed-Scope Add-Ons (optional)

  • Google Ads: Setup + 30-day optimisation — £600 setup + £500/month mgmt
    (structure, conversion tracking, negatives, 2 rounds of copy tests, less than £10k/mo and spend)
  • Website & Funnel Audit — £450
    (10-page audit, prioritised fixes, Loom walkthrough)
  • 90-Day SEO & Content Plan — £500
    (keyword clusters, content calendar, 3 detailed briefs)

Location & Availability

UK-based, within easy reach of London. Remote by default; on-site for initial month’s, meetings and workshops as needed.

Is This a Fit?

  • You have a shippable product and some customer traction
  • You want accountable pipeline growth (not vanity metrics)
  • You can allocate £2.5k–£4k/month for senior marketing leadership
  • You have engineering/ops bandwidth to act on recommendations

How to Start

  1. Quick intro call (20–30 mins) to align on goals and constraints
  2. 2-week trial or first-month pilot (low-risk)
  3. 90-day plan with clear KPIs and reporting cadence

Next Steps

If you need a Fractional CMO in London or anywhere in the UK who can step in quickly, cut through the noise, and deliver results, let’s talk.