Indigo is a budget airline that operates in India in much the same vein as EasyJet or BMIBaby. The budget airline sector in India is pretty crowded and with rising fuel costs forcing up the prices getting customers is harder than ever. Indigo have a unique style that permeates every part of their business, it’s the little things that separate them from all the other carriers. On the flight just before we landed the hostess requested everyone to turn off electronic devices, but part of the speech also included a note about making sure you save your work before you shut down your laptop. Very small, but it sticks in your mind. Airplane food also gets a tough time from many frequent travellers but Indigo has made a big effort to bring something unique to the food as well. The picture below is the box the sandwich comes in. It’s in the style of a matchbox because the sandwich contains a lot of chilly. Simple, smart and stands out enough for someone like me to mention it on my blog. A great marketing effort by Indigo!