Hello, I’m the new home page
Searched for ""
What are UTM tracking codes
Let’s start with a definition.
A UTM tracking code is a snippet of text added to the end of a URL that helps track the performance of campaigns using Google Analytics. They can be used to differentiate how different channels, content and creatives in the same campaign are performing.
Anyone can create and use a UTM tracking code and you can use them in virtually any place where you can control the link back to your website.
When a person clicks on a link which includes a UTM code, the browser address bar will look something like this:
In order to get any value from using UTM codes, you need to use Google Analytics as this is the tool that captures and processes the data from your UTM codes.#
Continue readingWhat are lead magnets?
Let’s start with a lead magnet definition:
A lead magnet is used by a company as an incentive for the visitor to hand over their email address. In B2B marketing a lead magnet is often in the form of a downloadable PDF. Other types of lead magnets could be discount codes when a visitor signs up for a newsletter, a webinar or a free tool.
For B2B marketers, getting a visitor’s email address is the first significant step towards building a relationship with a potential customer.
The goal of a lead magnet is to offer something that the visitor values enough that they are willing to share their personal information with you.
Continue readingIndex Page
Chennai Expat Guide
- Packed full of usable information and funny stories from past Chennai expats, this book has everything you need to know to prepare you for your new adventure.
- Published: 2017
- Updated: 2018
- 227 pages
How to build a mini PC
It’s always been a dream of mine to build my own computer. I don’t know why, I think it’s my inner nerd. I was always the kid that made huge Lego spaceships. Maybe I have an urge to make things.
Why I decided to build a mini PC
When I returned to the UK after spending 10 years in India, the first purchase I made was a large HP all-in-one machine. “Why did you have to go and buy that?” My wife demanded. “You already have a laptop.”
There was no right answer there. I just wanted a big computer. I’ll let your Freudian minds make of that what you will.
Continue readingBlog
Books
Plunging into Village Life in the Heartlands of Wayanad
It was serendipity that brought us to Wayanad, a mountainous region in the north-eastern part of Kerala. With the long weekend coming up in the early part of October 2017, we wracked our brains for something to do. It never occurred to us that we should go and stay on a working farm until an email landed in my inbox.
This is what the email had to say.
Continue readingHome Page
B2B Marketing Director.
Spent a decade living in India.
Wrote a book.
Always curious.
Latest from the blog
Copyright 2020 Peter Claridge