New AdSense Borders

I was in my AdSense account earlier toady grabbing some code to put on my site and I noticed a new drop down box that I hadn’t seen before.

Google have added a new feature where you can now select what style of corner your ad borders have. They now have 3 styles to choose from. These are as follows:

Square Corner
This is the traditional square corner that has been around since the beginning. Nothing fancy here.

Slightly Rounded Corner
This is one of the new rounded corners which has a subtle curved edge.

Very Rounded Corner
This is one of the large rounded corners. The radius is a lot larger and pronounced

The New Code
To tell AdSense what sort of corner you want on your ads there is a new line code added to the text that you copy and paste.

  • google_ui_features = “rc:0”; => Square Corners
  • google_ui_features = “rc:6”; => Slightly Rounded Corners
  • google_ui_features = “rc:10”; => Very Rounded Corners

Current AdSense theory still says that the best way to optimize your ads is to make them not look like your ads; in other words, blend them in with your content and background and don’t make them stand out like a sore thumb.

I haven’t heard anyone mention anything to say this is no longer the case, so whether or not anyone will make use of these new borders or if they increase CTR is as yet unknown.

To find out if there is any point using these new rounded corners, I will be adding them to one of my popular sites called which already makes use of rounded corners for the content boxes.

I’ll report back in a week or two with my findings. I’ll also add some images to this post so you can see what the rounded borders look like.

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