Posts in "My Business"

Life After Freelancing

So I have decided to give up freelancing and forge a career in a ‘proper’ job where one works 9 till 5 (or to 6 in some of the meaner companies). One of the first questions potential employers ask (well, ok, the 4 billion or so recruitment agencies) is…WHY?!

Incase any potential employers are reading this, let me take a moment to explain why I want to move from freelancing to a ‘proper’ job. The answer is quite simple: financial stability.

Freelancing is fun, setting your own hours, working to your own rules, but at the end of the day, you still have no idea how much you are going to earn from one month to the next, you might go a couple of months with very little and the following month take a large order.

Sales was never my strongest point, I prefered to be given the work, beaver away on it and return a new shiney website that exceeded the clients’ expectations.

When you have a fixed income, it helps you to budget and plan ahead a lot better and removes a lot of the stress and worry on where the next paycheck is going to come from.

It’s a very simple reason to be honest with you, but there have been a few problems with making the transistion from freelancing to getting a full time job which I’ll talk about some other time.

Kabizzle – New PLR Search Tool

Today I’m proud to introduce a new “proof of concept” website that for the time being I am calling Kabizzle. Why Kabizzle? No idea, but that’s not what’s important. The important thing is what it can do.

You see, Kabizzle has been born out of my frustration of managing and tracking all the PLR products that I own. PLR, for those of you that are not in the know, stands for Private Label Rights. It means I can take a product such as an ebook or piece of software and call it my own, say I wrote it and put my name on it.

I’m a member of at least a half a dozen monthly PLR sites that each month give you hundreds of new articles, ebooks, software or audio products. I also actively buy PLR firesales from the likes of Jeremy Burns or Edmond Loh. All this means my 160 GB harddrive is close to over flowing and worse…I have no idea what’s on it.

Everytime I create a new product I find myself again and again trawling through my folders trying to find all the PLR products on topics like “SEO” or “affiliate marketing” or maybe “list building”. Days can be wasted as I search through these folders.

So now I have Kabizzle…

http://www.peterclaridge.com/kabizzle

It’s a search engine, just like Google or Yahoo, except that this is a search engine for Internet Marketers.

It allows you to type in a keyword (it’s only a proof of concept site and can’t handle multiple keywords yet) and returns all the PLR products that it knows of that matches your searched keyword.

For each product it tells you from which site it came from (the provider) and when it was introduced. This hopefully allows you to then be able to zero in on the files on your computer. It means you don’t have to go through every folder and every firesale to see if there are any related products, you just pop your search term in and it tells you instantly if there are any available products.

As I have mentioned a few times now, this is a just a proof of concept site and is by no means the finished thing or all working the way I want. It’s just a search function with a few products loaded in to it.

If you are an internet marketer, I’m very keen on getting your feedback, whether you think something like this is useful, would you use it and what extra features you think it needs to make it an excellent resource.

Here’s the link to it again:

http://www.peterclaridge.com/kabizzle

Interesting Niche Content Site Case Study

One of the online marketers that I respect and admire is Jonathan Leger. He is a software engineer turned internet marketing pro. The reason I keep tabs on what he is doing is because he comes out with some really great products such as the Article Wizard and he writes fantastic informative posts over on his blog.

A recent post that caught my eye is his one about creating a niche content site case study – a real life example of how one would go about researching, creating and promoting a website within a tightly defined niche for adsense and affiliate income.

What impresses me most about this is not the concept in itself but that he’s willing to put his reputation on the line in a real live example where hundreds, probably thousands of people will be able to see if he’s the real deal or just another wannabe. If he pulls it off, there will be hundreds of impressed people who will pay more attention to what he has to say in the future. If he fails then it’s possible the damage could be irreversible.

From what I’ve seen so far, I think he’s gone about everything the right way. Article marketing is such a fantastic way of generating traffic and the important inbound links and is just one of the many methods I use to promote my clients sites.

To find out more about the Niche Content Site Case Study head over to the original post here:

http://www.jonathanleger.com/niche-site-case-study/

Live Blues World is… Live

A website called LiveBluesWorld.com that I worked on nearly a year ago when i was in India has finally gone ‘live’ today. After around 10 months of development I’m pleased to see that it has finally been launched.

The website is a mega-portal for all things in the Blues music genre. My input was to create the original mockups, offer advice and recommendations on the features and to create the programming requirements document. I completed my work on the project around February of this year and let the programmers get on with it.

My first impressions when I saw the site for the first time since I left the project was: “oh dear”.

Unfortunately they have not followed my original mockup layouts and the whole site looks scruffy and confused (although maybe that’s the idea – who knows?). The design is just…wrong.

There is no definition, no borders, nothing to define that one bit of content starts –here– and another bit starts –here–. There is no focus on what the main content is and what is ‘extra’ stuff around it. There is nothing that particularly draws your eye to any part of the website.

Continue reading

Internet marketing anyone?

Anyone here for internet marketing? Well, my hand is raised, is yours?

Internet Marketing has so much potential, yet so few people make money from it. Why is this? My belief is that there are two reasons:

1. A complete lack of motivation and a inherent laziness

2. Fear of success

The 1st reason will probably be very obvious to you. People are naturally lazy. The people that make the money are highly motivated and always busy doing constructive work. If you consider yourself to be busy working, but are getting no where fast, ask yourself if you are doing constructive work which is generating money, or are you doing hamster work and only working on things that don’t generate more money.

The second reason might sound a little strange. A fear of success holding you back from making money. I don’t really know how else to explain it. It’s like, people know what they should do to be successful, they know the steps they need to take to get there, they have all the information and knowledge available to them…and yet they fail to capitalize on it.

To actually start making lots of money would take them outside what they are used to maybe, or the added responsibility would take them out of their comfort zone.

I wish I could explain my theories on Fear of Success more eloquently, but I have failed. I know people that know precisely how to make money, they could make $100,000 in the next week if they really wanted to. But for some unknown reason, something is keeping them back.

Some marketers I think refer to this as stepping outside your comfort zone. If you are content with what you are currently earning, there is sometimes no motivation to step out of this comfort zone, to take a few risks and start on the path to earning real money. It’s like breaking the status quo holds an unspoken fear for them.

Hmm, how did I get started on this subject.

No idea, it’s not my fault.

The reason of this blog entry was supposed to be to tell you about the new site I’m developing over at IntMark Online. It’s very much a work in progress, but I’d appreciate any comments. What do you think, mum?

Ready Made AdSense Websites Anybody?

Can I interest anyone in some ready made adsense websites?

I am in the process of creating a tonne of brand new ready made adsense websites that will completely blow the competition out of the water – You simply won’t need to look else where for your instant adsense templates.

First off, each site is highly optimized for the niche market. Most of these adsense site creators don’t have a clue about SEO, so you will often find titles, H1, H2, alt tags missing from their websites.

Not so with the websites that I am creating. Each of them are so well optimized, they’ll get top 100 ranking in Google/MSN/Yahoo without any backlinks.

Here is a screen shot of the front page:

ready made adsense site
(click the image to see the bigger picture)

Hopefully you can see how the design and build quality far exceeds that of the competition.

Keep checking back for more updates and find out how you can get your hands on these incredible ready made adsense sites!

My Biggest Secret

This is one of my biggest secrets. The secret of where I get all my great content from…

Would you like me to reveal it to you? Sure, you probably would ๐Ÿ™‚

See, I’m a member of this site that provides me with 1000 new PLR articles each month on a variety of niche subjects.

Then, with these articles I also get PLR reports, email courses and even entire ebooks. All built around a tiny niche suject.

What does all this material mean?

That you can dominate that niche of course!

You create a website using the articles, you submit 5-10 of the articles to article directory sites, you set up an autoresponder (I use aweber.com), simply insert the email courses, set up another one for the report, create a new site for the selling the ebook…

And before you know it, you’ve owned that niche.

You might sound surprised, but the above paragraph is what I do about 25 times a month, every time this secret site brings out their new PLR material.

See, all these sites, they are just earning residual money, they’re fully automatic, no updates, no support or contact. Just setting and forgetting.

Would you like to know the name of this incredible site that gives me all this info?

I thought you might ๐Ÿ™‚


Private Label Monthly

Using the Instant Adsense Templates

I’ve just been out and bought 20 new domain names for use with the Instant Adsense Templates that I bought yesterday. At $2.75 a go for a .net from registerfly.com, you really can’t go too far wrong in my opinion!

Usually I like to use .com’s, but as these cost $6.99 each, it would cost me nearly $770 for the 110 domains that I would need instead of the $302 for the .net’s.

I thought the categories and articles had an air of familiararity (yet again, Google teaches me how to spell), and I read today that Joel Comm has simply used the PLR templates that are provided by privatelabelmonthly.com – a little cheeky in my opinion, and bloody annoying as this was going to be my idea!

As I mentioned yesterday, the template designs are actually really not all that bad – much better than I was expecting. As an example of the quality, check out this instant adsense template website that I threw up today: Commercial Real Estate.

Not bad, huh?

I’m not entirely convinced about how much the images next to the adsense conflict with Google’s adsense terms, but Joel Comm says that apparently they are ok and do not conflict. This is what he has to say:

NOTE: At the time of this publication, Google terms of service do not prohibit the use of pictures next to AdSense blocks. However, it is known that Google has asked some publishers to put a border around the ad block to distinguish it from the pictures (even though it is not in the TOS).

Therefore, you may wish to choose a border color that does not match your background. For example, if your background is white you could choose a light gray (color #E0E0E0) border. Again this is just a suggestion, and you can experiment as you wish. Just be sure to comply with Google’s TOS at all times.

All I have to do now is work out how I want to promote all these sites (yeah, all 110 of them!). I thought I’d start off by adding them to my new free link directory and to a special blog that pings dozens of spiders each time I make a post.

I also want to add a few bits and pieces to these sites, like Amazon feeds, ebay feeds, clickbank products and some other contextual advertising that highlights keywords in your text.

The Definition of Irony?

Could this site be the ultimate definition of Irony?

http://www.howtomakebigmoneygivingawayebooks.com/

A big long sales letter about how much money you can make by giving away the big ebook you’ve just written and the guy is selling his ebook on the topic for $67!

I’ve not read the book so can’t comment on the validity of what he says, but I’m sure it has something to do with list building and stuffing affiliate links throughout the ebook you are giving away. That’s what I would do anyway :~)

Why Outsourcing Rules

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== Sorry for the long article, I meant to post this
== as a sequence of articles, hope you enjoy it though!
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I’ve often been emailed or receive comments asking how on Earth I manage to do so much stuff and have my hands in so many pies.

Well, I’m going to let you into a little secret that has sent my productivity skyrocketing.

That secret is: Outsourcing

If I talked to you about outsourcing, you’ll probably have an image in your head of outsourcing being something that you get done that you can’t do yourself.

And as definitions go, it’s a pretty accurate observation. If you can’t do something yourself or no one in your company can do a particular task, hire someone to do it, or contract another company (outsource) to do the task for you.

On the internet, a lot of internet entreprenuers outsource the design and programming aspects of web development and carry on doing all the things that they can do.

But today, I want to suggest a method of outsourcing that is guaranteed to increase your productivity and ultimately your profits.

The first thing I want you to do is assign a realistic hourly wage to yourself. It can be whatever you think you are realistically worth per hour, be it $20 or $200. I hire myself out on a consulting basis (web development orientated) for $40 an hour (and I know at least one customer who things she’s getting a real bargain!).

The second thing I want you to look at is define your role in your company (it doesn’t matter whether it’s just you, a partnership or a network). What is your role, and what are you best at.

The final thing I want you to look at is look at all the jobs you are currently doing and what tasks you are spending most time on.

Once you have done this, you can start seeing what sort of jobs you should be doing and concentrating on, and how much you are ‘spending’ (your hourly wage) doing them. If your main job role is pretty similar to what you actually spend your time doing, then fantastic, you are nearly there to success!

If you find that you are spending more time (and money) doing things that are not part of your job role, then you need to take a step back and consider your options. For example if your job is to market your product, but you are spending half your time adding new content to your website, find out how much it is costing you based on your hourly rate, and then find out how much it would cost you to pay someone else to do it.

I did this exercise a couple of months back. I considered myself to be a internet entrepreneur who’s main role was to dream up and develop new web based software products. What I actually found was that I was spending nearly 90% of my time dealing with customer service and promoting my websites.

Important Note: Customer service and basic webmastering are $10 an hour jobs. If you are happy with $10 an hour, I could have plenty of jobs for you! :~D

Even though I was more than capable of doing the customer service and webmaster jobs myself, it was distracting me from my main job function and holding me back on success.

My solution was to contact my programming company, with whom I have a fantastic relationship with and are cut above any other company I’ve worked with in the past. I was able to get a webmaster for $1000 per month who would do all my menial jobs for me.

The things that you can get a webmaster to do for you include:

– Submitting your websites to the directories on Vile Silencer (there’s over 300 directories to submit to, and that will take you about 2 days solid to complete. Doing this job myself would cost me: $40 x 8 hours x 2 days = $640 (per site. I have dozens of sites that need submitting)

– Build AdSense sites for you (are you like me? Do you have thousands of private label articles littered across your hard drive? Hire a webmaster to create adsense content sites for you!). Doing this job myself would cost me $40 x 8 hours x 4 days = $1280

SIDENOTE: Seriously, this is an absolute must! I have sent my webmaster all 150 adsense sites that I bought from Adsense Ready Websites for him to edit and create new templates for. I have also sent him some 1500 articles that I’ve had for the past year and done nothing with to create into about 200 new adsense content sites. This is going to be around 350 new sites with very little effort on my behalf.

– Complete link exchanges for your sites. As some of my regular readers know, yes, both of you (not including my mother (Hi Mum!)), I use LinkMetro.com to try and increase the number of backlinks to abchyip.com. But as you know, this is very boring to go in each day, do new exchanges, monitor broken links, remove pending exchanges yadda yadda yadda. I simply showed the webmaster how to do this and asked him to do it daily. Doing this job myself would cost me: $40 x 1 hour x 21 days = $840

– Article Submission! Have you ever sat down and spent the day signing up for, and submitting articles to article directories? Notice I used the word ‘day’? That’s how long it can take. I simply bought my webmaster the article submitter software that I talk about in this post, showed him how to use it and gave him all my articles to submit. Doing this job myself would cost me $40 x 1 hour x 21 days = $840

– General webmastering. Got a website with 500 pages and need to change the navigation menu on every page? That’s job every entrepreneur will put off, but in my case, I can send it over to the webmaster. I reckon I spend 2 hours a day maintaining and updating my sites. $40 x 2 hours x 21 days = $1680

Total cost of just the above tasks: $5280 a month wasted on tasks I can pay a guy $1000 a month to do.

I hope by now you are realising how powerful outsourcing your menial jobs can be to your bottom line. Heck, you can probably define your job role as lazy lager layabout and have your webmaster do all the jobs and take home a bigger paycheck :~)

The examples I have given above are just some of the things I use a outsourced webmaster for, there’s a whole lot more besides.

Of course, the costs might be prohibitive for some, I guess not many people can justify spending $1000 a month, when in the bigging, that certainly won’t pay for itself. If you visit Scriptlance.com then you can probably find someone cheaper (it can be a hit and miss process though, and maybe that’s an article for the future). You don’t even have to contract someone for an entire month, you might only need a week, or just one project…

TOP TIP: Get all those private label articles converted into adsense content sites today! Take action, just do it! There is nothing stopping you! Get them on the web.

It might cost you a couple of hundred bucks to get a single project done, or maybe a lot less. You will probably find that the webmaster doesn’t pay for itself for a couple of months. However, all the work you are putting in today is future money – as you should know, instant wealth does not happen on the internet, it’s a slow gradual thing that involves constant work (not necessarily hard work, just constant attention). So the 200 adsense sites that your webmaster builds for you this week, might start to earn you money one or two months down the line. If you are able to pay the webmaster to promote all these sites too, then the process will be quicker but obviously cost more.

So is outsourcing right for you? This question is very easy to answer. If there is any job that you have been meaning to do, but keep putting off, not because it’s hard, but because it’s long and boring…then you definitely need to outsource!