Is it time for middle class India to vote?

I’m absolutely fascinated by the Indian general elections, there is so much controversy, so much colour, so much hatred and so much passion from all sides.

Unlike the UK, where the major parties have sort of morphed in to one giant bubble that is either marginally centre-left or centre-right but basically the same, India has over a 1,600 parties at the last count.

These parties represent everything from castes to languages to religions (although it shouldn’t be explicitly stated in the name of the party) to workforces to states to regions within states to marginalised sections of society (there’s even one for the runaway lovers) and finally to political beliefs – although that’s not always necessary.

Indian lovers party

Generally what’s required is for someone to feel aggrieved and oppressed, find a bunch of people who also want to feel aggrieved and oppressed about the same thing and then form a political party that states that its members are aggrieved and oppressed by the people or party currently in power.

This year the elections have become even more fascinating because there is a huge amount of anti-incumbency sentiment surrounding the current coalition – with the Congress party in particular drawing the bulk of the resentment. The BJP, being the only other capable national party, thought it would sweep to power unhindered, but now there is an upstart party called the AAP (that literally expands to “The Common Man’s Party”) which has more than a few politicians worryingly looking over their shoulders and making contingency plans.

Added to this are the multitude of state level parties which have decided not to tie up with any national party and will possibly play a role in being the kingmaker come results day. This will give them some nice ministries to head up, much like the DMK’s A. Raja did for the Telecoms Ministry a few years back.

Traditionally, Indians will tell you that they love to talk politics, and believe me, it’s oh so true. Mention the ‘p’ word and you’ll have countless tales of how this politician or that party needs to be removed from power.

However, when it comes to actually voting, the urban middle class was always found to be missing. The parties understand that the way to power is to please the masses, and the masses live in hundreds of thousands of villages across rural India. Political parties will give away freebies like food grinders, 14 inch colour TVs, desk fans and more – not to the middle class, but to everyone else who actually decides the elections.

I was curious whether this time around, would things will be different? Had the middle class had enough? Was it finally time for them to walk the walk after talking about what’s wrong with this country day and night for the last five years?

To find out I conducted a utterly unscientific survey of friends, colleagues and acquaintances whom I’ve met in my 6 years here. They represent the (mostly) young, urban working professionals – the future of the nation, if you will.

Gender Ratio

I don’t think this was really relevant to the survey, but since I was asking young (ish) working professionals, mostly from the tech and marketing worlds, it does show a massively skewed gender ratio.

Gender Ratio of this survey

So here we are with the questions

1. Will you be voting in the forthcoming elections?

It was very interesting for me to see so many people saying that they would vote. Many of the people who said No felt the need to qualify why they wouldn’t vote with a lot of them living away from the constituency in which they were born.

Percentage of people who will vote

What I also found interesting was while I asked the question, a handful of people wanted to tell me that they were ‘voting’ for Narendra Modi. For those of you who don’t know, Narendra Modi is the Prime Ministerial candidate for the BJP party. No one said they were voting for the BJP, they said they were voting for Modi.

This also brings up the curious question of whether people are so swept up with the Modi wave (that the media likes to call it), do they have any idea about the MP they are actually voting for – or do they even know they are not actually voting for Modi but for someone else who will nominate Modi as the Prime Minister?

Indeed, it seems as if Modi himself has realised this and is now being projected as Modi vs other parties.

Update 10th March: It was pointed out to me that even QZ did an article on how young people are voting for politicians rather than the policies they represent.

The only other response of note was from the poor person who looked blankly at me and asked “what election?” before declaring, at the age of 20, that they were too young to vote anyway. The voting age in India is 18.

2. Do you follow any politician or political party on social media?

A lot is being said about how the political fraternity is embracing social media. What they mean by embrace is that the social networks have turned in to cess pools of venomous vitriolic as supporters of all sides wage social media war against the other.

People who follow politics on social media

Personally I think it’s misguided. People will already have made up their minds who they will vote for and tend not to follow a party they won’t vote for. The election is so polarising that there cannot be too many undecided voters. Added to this, it’s the large national parties that are making the most noise, the state parties and smaller local parties know that ground roots work pays bigger dividends with the masses that actually vote.

That said, one respondent, Krish, co-founder at Chargebee, said that he didn’t follow politicians but did follow influencers, and specifically mentioned Mahesh Murthy. He felt that influencers are playing a bigger role in getting the message of the political parties across to the social media users than the parties themselves.

3. What is the single biggest challenge for a Government of India to solve?

I’ll be honest and say I think I already knew the answer to this question. Corruption is on the minds of everyone. However, I didn’t want to skew the results so I didn’t give anyone a list to choose from, I simply asked them for whatever was top of their mind.

I didn’t expect the range of issues that were raised. Interestingly, only one person, Nidhi Bhasin, said national security was an issue which was surprising since the media has raised so much fuss about Chinese incursions in the last year.

biggest challenges in India

(note: Accountability means Political Accountability – so many politicians get elected but never actually attend parliamentary sessions or have any accountability on what they’ve actually done – which is probably the same the world over!)

Here’s the full infographic, if you’ve got any thoughts or want to add your answers to this survey, please leave a comment below!

Thanks for reading! Please share your thoughts in the comments below, I’d love to hear what you have to say!

2 Comments Is it time for middle class India to vote?

  1. Malhar Barai

    Excellent Peter!!

    Agree, many are voting for Modi rather than BJP or the NDA. The BJP realized that early and that could be one of the reason why their entire PR machinery talks about Modi. I guess the same is with AAP. It’s all about AK.

    Secondly, one reason many are still not thinking about security is, they want the daily life to be in order and corruption, infra tops the list. See how many folks see politicians as ‘they are all so annoying’ and that perception needs to be changed.

    Indians do deserve better and hopefully we will see the system change with the kind of awareness digital media is creating.

    Reply
    1. admin

      Thanks, Malhar! I would have loved to done a more indepth survey, but then I don’t think people would have answered ๐Ÿ™‚ Of the people who said Yes, they would vote, I’d have liked to have asked if they had read the manifesto or if they knew the name of their local MP!

      In such a large and diverse country, there can be no single, common voice – even within the parties. There are shocking comments coming from politicians of all parties which don’t tow the line of the official stance, so although you may be voting for the party leader who you believe in, the actual person you are voting for might still be living in the dark ages.

      Fascinating stuff to observe ๐Ÿ™‚

      Reply

Leave A Comment

Your email address will not be published. Required fields are marked *