Social Media Summit 2011

Today was the Social Media Summit in Chennai and you would be quite surprised by how many young male students suddenly became super interested in social media when it’s held at an all girls college. Kudos to the organizers for thinking of that unique selling point to bring the punters through the doors!

I had to get up at the ungodly hour of 7am this morning; 7am’s don’t normally exist in my life unless there is a real good reason like having a plane to catch or the party from the night before was so good it’s still going on (although sadly nowadays it’s more of the plane catching and less of the parties). Infact, people back in England seem rather envious that I start my day about 12 noon, I protest of course and say “we’re a company working with UK and US clients, so I need to be closer to their timings“, which is a incredibly useful excuse and I don’t know if they’ve cottoned on yet to the fact that I’m in marketing and don’t speak to the clients.

So got up, got dressed, had extra-super-strong coffee which brought enough neurons to life to be able to go and find an auto driver who could rip me off only a little bit. It’s monsoon season now so the autos can add “standing water, boss” to the never ending list of reasons why they have to charge me 150% more than a local.

The conference was fantastically good, a big shout out to Sorav and his Echovme staff for putting on an excellent seminar. The speakers came from all different backgrounds, young and old wise and they really knew their stuff. I felt like I was back in Uni again as I furiously scribbled notes, although at least this time I was actually enjoying the lectures and can see the value in it rather than calculating yet another partial differential equation.

I think I’ve just realized how long I have been in India now because while this blog post is supposed to be about the social media seminar, I’ve found myself writing a sentence about the food that was served. That’s one thing you’ll find about India, whenever you meet someone in the south, they’ll ask you “sabdi-aah?“, which is Tamil and it translates to “Had your food?” (people in North India will ask you “khana khaya?“). Food is never off the menu of conversation topics in India, it’s so deeply ingrained in to the culture. So yes, the food. It was a very good buffet above and beyond what I was expecting. Desi Pete!

I’ve been to a couple of social media seminars in the past few months and the way this one differed was that the people giving the speeches were really able to give real life, concrete examples from big business that would prove useful to B2C and B2B marketers and delved in to the specifics. If social media is an area you are interested in I strongly recommend that you go to a paid seminar because you’ll easily get several years worth of knowledge in just a couple of days.

There’s more going on tomorrow, so I need to wake up again at o-silly hundred hours. I better get to bed now!

Oh yes, here’s a few snaps from the day, I know you were really keen to see them šŸ˜‰

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