2 Stupid Adverts From Marketers That Just Don’t “Get It”

There are plenty of awful adverts on TV, I’m sure people can reel off about a dozen ads that do their nut in too. I’ve got a couple of ads that really annoy me, not because they are bad ads (they are actually mildly amusing) but because the marketers that made the ads are so far off base and out of touch with the consumer market they might aswell be trying to sell AK-47’s to the Peace Corps.

I know that I’m playing into the hands of these marketers by showing these ads here, but I don’t care. I need to vent my fury at the stupidity of whoever made them.

The first ad is for an alco-pop called WKD. It’s the drink of teenage girls, and underage kids looking to get drunk on something that tastes ‘nice’.

So why then, given that these are the sorts of people that drink WKD, are they marketing the drink at young 20 something lads who drink beer lager and if they don’t drink lager they drink vodka red bull. It makes me mad. The worst part is, these ads appear when there’s a football match on because that’s when the majority of lads are watching football.

Dear Stupid Marketers…You have it all wrong! Redo your demographics, guys just do not drink alco-pops.

Here’s the first movie:

Yes, it is quite funny, but it would be far more effective if it was selling beer.

Wouldn’t you know it, but I’ve completely forgotten what the second advert was. I will try and remember and edit this post later on. Actually, next time I watch football the entirely inappropriate advert will probably come on. It might be some of those new age ‘moisturisers and skin care’ products for men from Nivea.

Do you have an ad that really annoys you because the product is aimed at completely the wrong person

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