Will Yahoo Sneak Ahead of Google?

Talking to various webmasters, it is apparent that Google Adsense program has not been paying well this month. Pennies are being earned where once it was dollars. One unfortunate fellow tells me that he is seeing a 1/3rd less Adsense earnings in January than for all other months.

Even on my sites I’ve noticed a definite down turn in earnings. The funny thing is, I’m getting more clicks and impressions than ever, but the click value has plummeted, sometimes to 5 cents or less.

This is not good for Google, when they have the likes of Yahoo Publisher snapping at their heels. For those that are not aware, Yahoo Publisher is Yahoo’s version of AdSense. You put Yahoo code on your website (the code looks pretty much the same as Googles) and it servers up contextual ads based on the website content.

Seeing how Yahoo have a good two years catch up to do, the obvious way to achieve this is to pay webmasters more than what they would be earning if they used AdSense. Us webmasters are fickle fellows, if company X is paying more than company Y for the same thing, we’d head over to company X in our millions.

So, is it worth signing up to Yahoo Publisher? I have a friend who certainly thinks so. She runs the incredibly popular Halo 2 movies directory called Halo 2 Spy (don’t ask me where the ‘spy’ comes into it). It basically is a massive directory of movies that gaming nerds have made of themselves playing the xBox game: Halo 2.

It’s incredibly popular and receives thousands of page impressions every day. When she was using Google Adsense she was recording hundreds of clicks a day but only earning a handful of dollars.

She heard about the Yahoo Publisher program and decided to give it a go, and what do you know? Her impressions and clicks remained the same but her earnings went up 3 fold. Is it because Yahoo was serving up better ads or are they just paying more per click? I couldn’t tell you the exact answer, but the fact is, they are paying more. Much more.

Unfortunately at the time of writing the Yahoo Publisher is only open to US residents (for payment), but it should be around soon for those of us in the rest of the world. So probably we’ll start seeing less of “Ads by Gooooooogle” and more “Ads by Yahoooooooo”.

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